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3 Ways to Get Millennials Into Your Doctor’s Office
I am only one person and do not aim to speak on behalf of all Millennials (young adults born between 1980 and 1999). However, I’ll have you know that I did just score a 94% on the How Millennial Are...
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The Buzz About Brand Journalism
What is brand journalism? Many marketers are curious about how brand journalism can impact their careers, companies, and clients. Soon, Lisa Arledge Powell, renowned brand journalism expert, will share...
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Why Rebrand AMA Tampa Bay?
We have been slowly rolling out rebranding plans that include our website and logo, among other things. Many of you have asked a very simple, but important question: “Why rebrand?”. Here are just some...
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10 Tips for Creating Engaging Videos
When working on a video project, you need to be in storyteller mode. Importantly, you’re not just imparting information; you’re crafting a story that you hope will connect with specific audiences on...
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Forbes: The Top 7 Online Marketing Trends That Will Dominate 2016
As marketers, we all realize the importance of online marketing and we know that its significance will only increase over time. Jayson DeMers, President and CEO of Audience Bloom and contributor to...
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The Marketing of Craft Beer
In honor of our upcoming event at 3Daughters Brewing in St Pete on December 3rd, we are exploring the booming craft beer industry. According to Brewers Association, Florida ranks 5th in the US with...
View ArticleFacebook: Interactive Articles
Facebook’s Instant Articles provide publishers the opportunity to insert fast, interactive articles in Facebook news feeds. Publishers like the New York Times, Buzzfeed, and National Geographic were...
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A Personal Perspective on Super Bowl Commercials and More
As a preview for the 2nd Annual Big Game Ad Watch Party (click here for more information), we did a short interview with our emcee Scott Sheinberg, Executive VP of 22squared. Q: What Super Bowl ad...
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The AMA Tampa Bay Winning Super Bowl Ad Is…..
AMA Tampa Bay members gathered to hear advertising expert Scott Sheinberg, Executive Vice President of 22squared, discuss Super Bowl Advertising. We watched 16 ads and voted on one winner. With many...
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Chatbot Assists in Marketing and Sales
Chatbot is defined as a computer program that is designed to simulate conversation with human users, mostly used over the internet. If you’ve ever asked Apple’s Siri or Android’s Cortana a question...
View ArticleVisual marketing and communication: It’s important to show your work
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a...
View ArticleVisual marketing and communications: How to make photos and graphics
By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their message...
View ArticleVisual marketing and communications: Setting your plan in motion
By Mike Stephenson More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year. Visual marketing and communications are surging in...
View ArticleHealthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and...
View ArticleCMI’s Joe Pulizzi, Content Marketing Process – Audiences First
As I stood next to my fellow Tampa Bay AMA members and watched Joe Pulizzi write “Be Epic” in my newly published Content Inc. book, I thought… how appropriate. Pulizzi, one of the world’s leading...
View ArticleMark Zuckerberg’s Head Is On Fire (But Facebook Isn’t Dead)
Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. What does this mean for us as marketers? “Something’s rotten in the...
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